{"id":38,"date":"2011-07-13T11:20:36","date_gmt":"2011-07-13T18:20:36","guid":{"rendered":"http:\/\/walkingideas.com\/blog\/?p=38"},"modified":"2011-07-13T11:20:36","modified_gmt":"2011-07-13T18:20:36","slug":"animal-party-hitting-500k-mau-facebook-credits-as-currency","status":"publish","type":"post","link":"https:\/\/walkingideas.com\/blog\/animal-party-hitting-500k-mau-facebook-credits-as-currency\/","title":{"rendered":"Animal Party hitting 500k MAU; Facebook Credits as currency"},"content":{"rendered":"<p>Animal Party joined the <a href=\"http:\/\/6waves.com\">6waves<\/a> publishing network several weeks ago and we&#8217;ve been getting more traffic. \u00a0We also transitioned our monetization strategy to use Facebook Credits as a in-game currency, which made us eligible for various Facebook promotion that brought in additional traffic. \u00a0As a result, we broke 500k MAU for the first time since the game was launched!<\/p>\n<p>Facebook Credits as a currency is definitely has both pros and cons. \u00a0While Facebook provides a lot of additional user through their promotion channels, it still remains to be seen if the overall effect on revenue per user will be a positive one. \u00a0Many smaller studio like Digital Chocolate have adopted that strategy fully, while bigger studios like Zynga and Playdom are still sticking to their own in-game currency. \u00a0This makes sense, because bigger studios don&#8217;t really need the Facebook promotion since they already have a very large audience playing their existing games, and they can funnel traffic between their own games through cross promotion.<\/p>\n<span id='mp-share-below-action'><\/span><ul class='mp-share-buttons'><li class='mp-share-buttons-fb'><div class='fb-like' data-href='https%3A%2F%2Fwalkingideas.com%2Fblog%2Fanimal-party-hitting-500k-mau-facebook-credits-as-currency%2F' data-width='' data-layout='button' data-action='like' data-size='small' data-share='true'><\/div><\/li><li class='mp-share-buttons-tw'><a class='twitter-share-button' href='https:\/\/twitter.com\/share'?url='https%3A%2F%2Fwalkingideas.com%2Fblog%2F%3Fp%3D38' data-via=''><\/a><\/li><\/ul><div class='mp-share-clear-fix'><\/div>","protected":false},"excerpt":{"rendered":"<p>Animal Party joined the 6waves publishing network several weeks ago and we&#8217;ve been getting more traffic. \u00a0We also transitioned our monetization strategy to use Facebook Credits as a in-game currency, which made us eligible for various Facebook promotion that brought in additional traffic. \u00a0As a result, we broke 500k MAU for the first time since [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[],"class_list":["post-38","post","type-post","status-publish","format-standard","hentry","category-gaming-bizdev"],"_links":{"self":[{"href":"https:\/\/walkingideas.com\/blog\/wp-json\/wp\/v2\/posts\/38","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/walkingideas.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/walkingideas.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/walkingideas.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/walkingideas.com\/blog\/wp-json\/wp\/v2\/comments?post=38"}],"version-history":[{"count":1,"href":"https:\/\/walkingideas.com\/blog\/wp-json\/wp\/v2\/posts\/38\/revisions"}],"predecessor-version":[{"id":39,"href":"https:\/\/walkingideas.com\/blog\/wp-json\/wp\/v2\/posts\/38\/revisions\/39"}],"wp:attachment":[{"href":"https:\/\/walkingideas.com\/blog\/wp-json\/wp\/v2\/media?parent=38"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/walkingideas.com\/blog\/wp-json\/wp\/v2\/categories?post=38"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/walkingideas.com\/blog\/wp-json\/wp\/v2\/tags?post=38"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}